You may or may not know but when I was working for my ex-company the design department works on a hell lot of Pepsi’s POSM collaterals such as posters, shelftalkers, buntings, signages etc . I personally was working on a number of soft drinks related labels I swore I will avoid drinking them at any cost. Especially on my last month or so there, I was working 90% of the time on Pepsi related items. It was so bad to the point that I was sure I know what is their official logo colour codes in PANTONE in my sleep.
True story : When I started playing Final Fantasy VII : Crisis Core, one of the first few things that made me spazzed out was that it uses the very same font as Pepsi ads does XDD ( Yanno, the “Activating Combat Mode” , “Mission Accomplished” and all that jazz? It’s in Serpentine, baby XD )
Anyhow, that was why when I was out in ShenZhen yesterday the first thing that struck me when I saw a local Pepsi billboard was :
“Mann… how can this goes out in the public? Client’ll have our heads for the COLOUR of their drinks O_O;”
Maybe the local Pepsi here has a red tea flavour? 8D;;
Some thing seems to be embedded straight into my brain already thanks to the crazy working life ORZ And I can’t get rid of it no matter how bad I want to T__T I don’t memorise their Pantone colour code in my sleep already that’s for sure XD;;;
Tags: ads, oh china!, shenzhen
This entry was posted on Monday, July 21st, 2008 at 8:47 pm and is filed under freetalk, travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
That has got to be the ugliest billboard everrrr @.@
Comment by whiterabbit — July 21, 2008 @ 11:03 pm
XD;;;
IDK, knowing the crap that designers get sometimes, I don’t blame them. Blame the clients XDDDD Remember the designers are evil post?
Comment by madhatter — July 22, 2008 @ 8:07 am
Awwww… Now it’s my turn to have dreams like that. Sigh..
Now I am a LONE RANGER
Anyway… you can get me some China version Pepsi/Coke Cans? Hehe… empty ones also can
Comment by velverse — July 24, 2008 @ 12:18 am
LOL I’d already have orders for Coca Cola cans earlier. If you don’t mind empty ones I can try to get for you. Else I don’t think my luggage/I can take it anymore O.o I brought one that’s waaaaaaay too small. Is totally regretting it now T___T But I’ll try la
Comment by madhatter — July 24, 2008 @ 9:53 am
Hahaha… I seriously don’t mind empty. As a matter of fact, I prefer empty ones
Not like I can take so many coke at one go~
Comment by velverse — July 24, 2008 @ 4:04 pm
Hahaha Will do. I have Coca Cola ones so far. Saw a very nice Pepsi one that day.. maybe can get in HK as well, it those Kubrick-like bear on it. The Coca Cola ones are with Olympics design :3
Comment by madhatter — July 24, 2008 @ 4:55 pm