You may or may not know but when I was working for my ex-company the design department works on a hell lot of Pepsi’s POSM collaterals such as posters, shelftalkers, buntings, signages etc . I personally was working on a number of soft drinks related labels I swore I will avoid drinking them at any cost. Especially on my last month or so there, I was working 90% of the time on Pepsi related items. It was so bad to the point that I was sure I know what is their official logo colour codes in PANTONE in my sleep.

True story : When I started playing Final Fantasy VII : Crisis Core, one of the first few things that made me spazzed out was that it uses the very same font as Pepsi ads does XDD ( Yanno, the “Activating Combat Mode” , “Mission Accomplished” and all that jazz? It’s in Serpentine, baby XD )

Anyhow, that was why when I was out in ShenZhen yesterday the first thing that struck me when I saw a local Pepsi billboard was :

“Mann… how can this goes out in the public? Client’ll have our heads for the COLOUR of their drinks O_O;”

Maybe the local Pepsi here has a red tea flavour? 8D;;

Some thing seems to be embedded straight into my brain already thanks to the crazy working life ORZ And I can’t get rid of it no matter how bad I want to T__T I don’t memorise their Pantone colour code in my sleep already that’s for sure XD;;;